An innovative course that integrates multimedia production with digital marketing strategies — preparing professionals to plan, create, and manage online content that drives engagement and business growth.
Read MoreItem | Description |
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Target Participants | Marketing professionals, communication specialists, graphic designers, entrepreneurs, freelancers, content creators, and anyone interested in digital media and online promotion. |
Minimum Requirements | Completion of the 9th year of schooling and 18 years of age (or from 16 with guardian authorization and compulsory schooling completed). |
Duration / Format | (Insert actual number of hours and modality — online / in-person / blended, as per Project People’s specification.) |
Modality | Face-to-face, online, or blended (depending on schedule). |
Assessment & Certification | Evaluation through practical projects, digital campaigns, and final project presentation. Certificate of Professional Qualification upon successful completion. |
Career Opportunities | Digital Marketing Manager, Social Media Manager, Content Creator, Graphic Designer, SEO/SEM Specialist, Web Designer, Multimedia Producer, Marketing Assistant, Brand Strategist, Community Manager. |
Language | Portuguese (with English terminology in digital marketing). |
The Multimedia & Digital Marketing Management course is designed to provide a comprehensive understanding of communication, creativity, and technology in the digital era. Participants will learn how to design and implement digital marketing campaigns using multimedia tools such as photography, video, audio, web design, and social media platforms.
The program combines creative design principles, content strategy, and marketing analytics to build solid skills in brand communication and digital promotion. Learners will master the use of tools for SEO, SEM, social media advertising, email marketing, and data analysis to measure and optimize performance.
This course is ideal for professionals and students who wish to develop their careers in marketing, design, social media, or digital communication — or for entrepreneurs who want to promote their own projects effectively online.
Introduction to Digital Marketing
Fundamentals, digital consumer behavior, online marketing ecosystem.
Communication & Branding
Brand identity, storytelling, communication strategies, copywriting.
Graphic Design & Visual Communication
Design principles, color theory, typography, Adobe Creative tools.
Photography & Video Production
Shooting techniques, editing, post-production, multimedia storytelling.
Web Design & UX/UI
Website creation, user experience, responsive design, CMS platforms.
Social Media Management
Strategy, content planning, scheduling, community management, analytics.
SEO & SEM
Search engine optimization, keyword strategy, paid advertising (Google Ads).
Email Marketing & CRM
List building, automation tools, CRM integration, campaign analysis.
Data Analytics & Metrics
Google Analytics, KPIs, performance measurement, data-driven decisions.
E-Commerce & Online Sales
Product promotion, conversion optimization, payment systems.
Innovation & Artificial Intelligence in Marketing
AI tools for content creation, chatbots, personalization, automation.
Final Project / Capstone
Development of a complete digital marketing plan for a real or simulated brand.